UP2PLAY
Les Sables d'Olonne, France
Located within the YLIUM shopping center in Les Sables d’Olonne, Up2Play is the ultimate indoor destination for sports, leisure, and entertainment. This 3,500 m² complex offers a wide range of activities for all ages and interests, including bowling, a trampoline park, arcade games, virtual reality, escape games, and an exciting indoor surf machine, the WaveSurfer 2 Jets.
Watch the video to hear what Philippe, General Director at Up2Play, has to say about the WaveSurfer experience, or keep reading below!
Philippe explains how the WaveSurfer elevates the guest experience:
“The Up2Play complex is an indoor multi-activity complex that includes seven different activities, including the surf simulator, WaveSurfer. The big advantage of this activity is that it serves as a major draw. It’s a visually striking activity that captures the attention of the various customers right from the entrance of the complex. It’s something our visitors don’t see every day. It's really something that stands apart from the other activities we offer. It’s a bit out of the ordinary so that’s a big added value too. It’s also a show for everyone in the complex. As soon as the WaveSurfer turns on, we notice quite a lot of curious people coming in, many of whom are seeing this activity for the first time.”
In a coastal city like Les Sables d’Olonne, renowned for its watersports, Philippe highlights the relevance of the WaveSurfer:
“We’re in a seaside resort, where there are a lot of surfers and a lot of people who practice water activities, and they want to test the indoor surf wave. The great thing about the WaveSurfer is that you don’t need to be a surfer to have fun. With bodyboarding, which is really accessible to everyone, customers can experience a new sensation. They come out of there with a smile, feeling proud of themselves, they’re happy.”
Philippe also appreciates the WaveSurfer’s ease of integration: